Layton, UT -- Utah’s women are going Brazilian, and I don’t mean the country. While Utah has a reputation for staunch conservatism, there seems to be a trend among Utah’s female population that belies the outward image of stay-at-home moms. Or at least explains why they might be staying home... the Brazilian idea of hair removal.

A Brazilian bikini hair removal treatment involves removing all the hair covered by a swim suit bottom… and they do mean “all”. And while the treatments involve a modesty level that’s, how shall we say it, something on the personal side; they seem to be increasing in popularity among Utah’s female population.
“We’re doing quite a few of them,” says Angie Erickson, of Surface, a medical clinic devoted to non invasive cosmetic treatments. ”Once they overcome the initial hesitancy of asking they’re curious about all the different things we can do.”

And they can do a lot. Hearts, triangles and diamonds are popular choices too according to Surface technicians, but the Brazilian is the frontrunner when it comes to the decision as to what should remain south of the border.

The “Brazilian” (something of a misnomer since it started in NYC) has gained popularity since the introduction of short shorts in the 70’s. Some high end salons in NY and LA are almost exclusively dedicated to it, but until now the permanent solution of lasers and electrolysis have been considered too painful by most women, opting for ongoing waxing instead. The introduction of the newest generation of hair removal, “light pulse technology”, has so reduced the level of discomfort that many women are making the switch to a permanent solution. The cost of having a Brazilian every three weeks at around $75 dollars means that many of Surface’s Brazilian customers are actually saving time and money. In addition the new technologies are FDA approved for permanency and since they’re non-invasive the risk of infection or other problems is virtually nil.

Those who have opted for the “less is more” idea express no regret for their decision.

“We haven’t had a dissatisfied client yet,” says Dr. Aaron Barson, Medical Director of Surface.

While not for everybody, in a non scientific poll conducted by Surface, 6 out of 10 women expressed interest in having some form of the treatment.

Who would have thought that Utah is a hotbed for the Brazilian?

“You can never tell.” says Angie,” The most conservative women come in for them.”

Surface offers hair removal for all body parts including the French and Mediterranean lines which are hybrids between the regular bikini line treatment and the Brazilian.

Surface is a medical company that provides cosmetic skin procedures and hair removal using new non-invasive light technologies. The company’s web site, www.surface-med.com offers treatment and technology information.

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