Layton, UT -- France may not be off the hook as far as
Americans are concerned, at least in Layton, Utah.
Surface Medical Spas announced today that they have
donated more than $40,000 dollars of permanent underarm
hair removal treatments in their “Veto French
Armpits” campaign.
The offer for free underarm hair removal for all
wives and girlfriends of military personnel began
as a show of support for the troops overseas during
the French hindrance of U.S. plans before operation
Iraqi Freedom. The offer attracted inquires from
service members as far away as Kuwait and Saudi
Arabia.
“We wanted to do something for the wives,
girlfriends and female members of our military”
said Dr. Aaron Barson, Medical Director of Surface
Medical Spas and a retired Air Force Colonel. “Most
support drives are directed towards the troops overseas.
We wanted to show support for the wives and girlfriends
left behind. They’re the front line morale
boosters for the troops.”
Since the campaign started, Surface has given away
over $40,000 of free treatments. In fact, they had
to pull their ads touting the giveaway after only
two showings. The response was so great there was
concern that giving away such a large number of
treatments could pose problems treating regular
clients.
And what is the most common reaction? “Our
clients think it’s great”, says Dr.
Barson. “The men and women deployed and facing
combat are the ones everyone thinks of. But, it
is nice to have some one think of the wives and
sweethearts left behind. Even our regular clients
appreciate it.”
“The ‘Veto French Armpits’ campaign
was started out of a feeling of solidarity with
our service members,” said Dr. Barson. “We
thought a tongue-in-cheek approach to the French
position was the correct approach. Our real desire
was to show appreciation for our armed forces. We
want them to know that their loved ones are also
appreciated”
And how has France reacted to this underarm assault?
“We sent the offer to the French embassy,”
said Dr. Barson. “They haven’t gotten
back to us yet.”
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