France may not be off the
hook as far as Americans are concerned, at
least in Layton, Utah. Surface Medical Spas
announced today that they have donated more
than $40,000 dollars of permanent underarm
hair removal treatments in their "Veto French
Armpits" campaign.
The offer for free underarm hair removal for
all wives and girlfriends of military personnel
began as a show of support for the troops
overseas during the French hindrance of U.S.
plans before operation Iraqi Freedom. The
offer attracted inquires from service members
as far away as Kuwait and Saudi Arabia.
"We wanted to do something for the wives,
girlfriends and female members of our military"
said Dr. Aaron Barson, Medical Director of
Surface Medical Spas and a retired Air Force
Colonel. "Most support drives are directed
towards the troops overseas. We wanted to
show support for the wives and girlfriends
left behind. They're the front line morale
boosters for the troops."
Since the campaign started, Surface has given
away over $40,000 of free underarm treatments.
In fact, they had to pull their ads touting
the giveaway after only two showings. The
response was so great there was concern that
giving away such a large number of treatments
could pose problems treating regular clients.
The treatments use intense pulsed light (IPL)
devices to permanently disable the treated
hair follicles, eliminating unwanted hair
permanently.
And what is the most common reaction? "Our
clients think it's great", says Dr. Barson.
"The men and women deployed and facing combat
are the ones everyone thinks of. But, it is
nice to have some one think of the wives and
sweethearts left behind. Even our regular
clients appreciate it."
"The 'Veto French Armpits' campaign was started
out of a feeling of solidarity with our service
members," said Dr. Barson. "We thought a tongue-in-cheek
approach to the French position was the correct
approach. Our real desire was to show appreciation
for our armed forces. We want them to know
that their loved ones are also appreciated"
And how has France reacted to this underarm
assault?
"We sent the offer to the French embassy,"
said Dr. Barson. "They haven't gotten back
to us yet."
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